Reach Your Brand’s Potential With Connected TV (CTV) Advertising.
Connected TV (CTV) Advertising is one of the fastest growing digital marketing channels, and with the help of TBD.Media, a leading digital advertising and media buying agency, and world class technology, you'll be hitting your audience with precision and scale in no time at all.
Your Connected TV Agency
At TBD.Media, we’ve been running CTV campaigns for a number of years, and we’ve seen it grow from a niche channel only reserved for select advertisers, to a cost-effective way of communicating to a mass audience, but with the precise targeting methodology that our in-house demand-side-platform delivers.
We’re of the belief that everything should be measured, so we’ll align with you on your goals pre-campaign, advise on the pitfalls, and come up with a strategy that aims to grow your brand equity. We’ve got great relationships with connected TV supply networks around the world, so growing a brand to a mass audience has never been easier.
Connected TV On The Rise
Since 2024, 87% of households in the US now own some form of connected streaming device, whether that's a TV, a gaming console, or another device such as an Amazon Fire Stick, or an Apple TV.
Mike Dodgson - Director - TBD.Media
Defining Your Connected TV Campaign
Choosing a digital agency to run your connected TV advertising, can be tough, it needs both parties to work together and find common ground in terms of goals and outcomes, otherwise, this means wasted time, advertising spend, and energy. Our paid media team will work with you from the start to define and devise a plan that works for everyone:
- Define the target audience – This means understanding who is the best person to watch your ad on a smart TV or device, where do they live, how old are they, and what are their behavioural traits. That gives us the ability to target precisely through third party audiences, or lookalikes of existing customers
- What type of content do they watch? – This will determine which networks are right for your audience, for example sports, entertainment, news & current affairs and so on. This might mean targeting specific channels, or a broad set of channels with an audience targeting overlay
- What are the outcomes we want to achieve – This might mean an uptake in search queries on certain devices, an increase in general overall traffic, or simply the ability to reach a broad range of people at the lowest possible cost. We’ll work with you to define these outcomes, and collectively come up with a plan
- Monitoring & Reporting – Once live, the work doesn’t stop, we’ll analyse the performance regularly and report on the performance according to our plan. We’ll advise on network, audience and creative performance, along with recommendations on adjustments as the campaign moves out of the learning phase
1bn +
Ad Impressions Served Per Month
43bn +
Projected CTV Ad Spend In 2028
87 %
US Households With A CTV Device
38 %
Avg Ad Spend Increase In The Past 4 Years
Without a doubt the best agency I have had the pleasure of working with!
Everyone in the team is very professional, always quick to respond and the work they produce continues to go above and beyond.
Brianna Burkett - Tabcorp
The Flexibility of Connected TV Advertising
One of the best things about running connected TV campaigns, compared to traditional linear TV media buys, is the flexibility of the buy, and the more efficient ways to measure success. Connected TV allows you to efficiently run creative on your terms, such as during certain times of the day, to a specific audience, geo location, weather conditions, and many more factors.
Measuring CTV is also a major benefit compared to other traditional above the line channels, using TBD.Media’s demand side platform, with advanced device ID mapping and stitching. Whilst connected TV advertising still serves as a mass awareness medium, the ability to track users back to website visits and actions, is now a reality, not only that, the ability to retarget non-converting users, or existing customers with regular offers via a tactical and sophisticated approach, with frequency capping at the fore, keeps your potential and existing customers highly engaged.
Find Out More About CTV Advertising
Reach your audience quicker and at a greater scale, whilst maintaining targeting precision, and in a cost effective way.
Contact Us