iGaming Google Ads Management.
TBD Media is your gateway to mastering the digital realm of iGaming. We are a leading agency specialising in Google Ads and Paid Search management for the online gambling industry. Our approach combines industry insight, cutting-edge technology, and creative flair to position your brand at the forefront of the iGaming market.
TBD.Media: Your Partner in iGaming PPC Advertising
At TBD.Media, we bring a unique combination of deep industry knowledge and innovative marketing strategies to the table. As an experienced IGaming Marketing Agency we understand that every brand is unique. Our strategies are designed to meet your specific goals, whether it’s increasing user engagement, boosting revenue, or expanding your customer base. We use data analytics to continuously refine and optimise your campaigns, ensuring that your advertising efforts yield the best possible results.
We Know Sports Betting & Online Casino
We've worked in this industry for a long time, so we know how important it is that advertisers work with an agency who speak the language, which is why every member of our team has worked directly with an operator, or extensively worked on a igaming, sports betting or casino paid media campaign.
Mike Dodgson - Director - TBD.Media
Why Use TBD.Media For Your iGaming Google Ads Management
At TBD.Media, we specialise in the iGaming, Sports Betting, and Online Casino verticals. The paid media team understand the industry, and are well placed to plan and execute your paid search campaigns, according to your goals, whether it’s CPA focused, NGR, turnover, or other metrics. We’re able to assist with the following:
- Planning Phase – Getting whitelisted as a real money gaming operator on Google is a first step, we tend to work primarily with licensed operators in a number of jurisdictions, so going through this process is the first step to starting advertising. Whilst this process is ongoing, we’ll conduct keyword research with a view to planning the campaign and ad group structure for the account, in relation to the market, and create compelling ad copy with your team that complies with Google best practice and local advertising laws. Finally, we’ll work with you to figure out the best way to track and measure the success of the campaign, and configure this accordingly, this might mean implementing affiliate tracking, or Google Analytics
- Testing Phase – Once we’re ready to start advertising, we’ll slowly start to increase the volume of impressions across brand and search queries, to track and monitor the data coming through either of the platforms set up in the planning phase
- Expansion Phase – Once we’re happy with the setup, and data is flowing through the various platforms, we’re able to start to increase activity around key events, times of the day, week or year whether it’s sporting events, or key times for online casino conversions
- Ongoing Management Phase – Our iGaming PPC team will now enter the ongoing management and execution phase, which includes ongoing optimisations, ad copy analysis, bidding strategy changes, negative keyword analysis, and keyword expansion where applicable. All of this with a specific goal in mind, to increase net gaming revenue, reduce CPA, or a mixture of key metrics
Trusted by Global iGaming Brands
Your iGaming brand is in safe hands...
Frequently Asked Questions About iGaming PPC Management
Elevate Your iGaming Business Today
Are you ready to transform your iGaming business with a strategic Google Ads campaign that delivers results? Contact TBD.Media now.
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