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iGaming Affiliate Management.

At TBD.Media, we understand the dynamic world of iGaming and the pivotal role of effective affiliate management in driving business success. Our iGaming affiliate management services are designed to maximise your online presence, enhance affiliate marketing campaigns, and foster strong relationships with top affiliates in the industry. Whether you're operating online casinos or venturing into sports betting, our tailored approach to affiliate management is your gateway to success.

iGaming Experience

TBD.Media boasts one of the industry’s most experienced iGaming affiliate management teams. Our category experience dates back to 2003 with CV’s including Ladbrokes, Tabcorp, 888 and many more.

Collectively, our experts have managed over 50 affiliate programs including set-ups and migrations. The team has a proven track track record in establishing compliant and sustainable iGaming brands across multiple jurisdictions and product verticals.

We currently manage iGaming affiliate programs exclusively for multiple operators from startups to multinational betting and gaming corporations.

Complete Program Management

Our team can support your iGaming business with end to end affiliate management.  If you are looking for the entire program to be outsourced or individual aspects of the day to day running, TBD.Media can tailor a package to meet your requirements across:

  • Program set-up
  • Strategy
  • Affiliate outreach
  • Contract negotiation
  • Affiliate onboarding & due diligence
  • Relationship management
  • Performance reporting
  • Communications
  • Affiliate software management

Delivered Consistently Excellent Results

TBD.Media has an outstanding grasp on affiliates and digital marketing and quite frankly we’d be lost without them. The team have been a pleasure to work with and the affiliate program has far exceeded our expectations delivering each milestone on time and on budget.

Tristan Wooton: Fitzdares Director of Growth

Trusted by Global iGaming Brands

Your iGaming brand is in safe hands...

Affiliate Program Set-Up

If you are looking for a partner to set up your affiliate program from scratch, look no further. We take care of every aspect leaving you to concentrate on the critical operational tasks associated with running an iGaming business.

Affiliate Software

Implementing a robust tracking and reporting solution is a critical part of the puzzle. TBD.Media has worked with most of the iGaming specific affiliate management tools as well as industry agnostic tracking software. We can make recommendations based on the needs and budget of your business while project managing the implementation of your preferred software and integration with your wider marketing technology and reporting infrastructure.

Terms & Conditions

Working closely with your legal and compliance teams to deliver a set of affiliate program T&C’s that protected your business. Establishing a clear and fair set of terms by which your partners are working ensures that you afford the business a great starting point to grow while delivering a sustainable frame work for the long term future of your business. Getting your terms wrong can have significant implications on your own licensing, how you can manage your partners moving forward or simply stunt your ability to grow a program from day one.


We’ll design an affiliate marketing strategy that will compliment your wider marketing plans. This needs to be a tailored approach based on your unique brand, product, budgets and ultimately objectives. Your iGaming affiliate program should become an essential part of the marketing mix that helps to deliver on brand awareness , user acquisition and retention. Critically, a strong program will accelerate growth and boost your gaming revenues.

All iGaming Products Covered

  • Casino
  • Sports Betting
  • Poker
  • Bingo
  • Lottery & Sweepstakes
  • Fantasy Gaming

    Dennis ter Harmsel is the head of performance marketing at TBD.Media. Having worked on both for the affiliate and operator, our man in the Netherlands is in the perfect position to take your program to another level

    BAU Management

    Ongoing management of any successful affiliate program is labour intensive and this is particularly pertinent in the iGaming industry. With TBD.Media, you can rest assured that you will be working with a dedicated team of performance marketing managers, each with many years of experience specifically in the capacity of iGaming affiliate management.

    Affiliate Acquisition

    Benefit from over 500 global iGaming affiliates in our network plus a team of dedicated performance marketing managers. We’ll identify new partner opportunities, handle the terms negotiation, contracts and due diligence before getting them set up to succeed.

    Relationship Management

    Strong relationships are the bedrock of the iGaming affiliate community. By utilising TBD.Media, you gain access to connections and partnerships nurtured for over 20 years. Transparent and honest communication is at the very heart of our approach and is the best way to effectively optimise and grow in such a competitive sector.

    Performance Reporting & Analysis

    Continually assessing the activities and delivery of each partner gives you the best chance of success. With the correct data and analytical tools in place, we can quickly identify performance issues and opportunities to maximise your channel budget.


    Simply put, affiliate marketing is the promotion of your brand and products through a network of partners. Said partners will communicate your message to their audience across any number of potential channels from websites to social media and ad networks. While commercial models vary significantly between igaming affiliates, this is largely seen as a performance channel with commissions paid to individual partners based on KPI’s such as new depositing customers or ongoing revenue.

    Affiliate management encompasses numerous activities designed to engage and grow a network of marketing partners. Due to the regulatory complexities associated with the iGaming sector, this can be an extremely time consuming process. From new partner outreach, onboarding and performance analysis to relationship management and payments. There are many tasks that need to be done to ensure you are growing a sustainable and ultimately profitable iGaming affiliate program.

    Get In Touch

    Our team of iGaming Affiliate Management experts are waiting to hear from you. If you are looking to set up from scratch or add experience to your existing offering, don't hesitate

    Contact Us

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